An infographic (or information graphic) is “a visual representation of information or data”. An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.
Infographics are great for making complex information easy to digest. They can be helpful anytime you want to:
- Provide a quick overview of a topic
- Explain a complex process
- Display research findings or survey data
- Summarise a long blog post or report
- Compare and contrast multiple options
- Raise awareness about an issue or cause
When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go. Here are some of my favourite infographics produced by The Hustle:
- https://thehustle.co/why-free-stuff-makes-us-irrational/
- https://thehustle.co/why-gas-is-actually-cheap-in-america/
- https://thehustle.co/how-ikea-tricks-you-into-buying-more-stuff/
- https://thehustle.co/the-economics-of-spotify/
- https://thehustle.co/why-most-gas-stations-dont-make-money-from-selling-gas/
- https://thehustle.co/why-america-has-so-few-carpenters/
- https://thehustle.co/why-airlines-need-business-travel-to-return/
- https://thehustle.co/why-america-has-a-school-bus-driver-shortage/
- https://thehustle.co/why-thieves-love-to-steal-catalytic-converters/
- https://thehustle.co/the-insane-resurgence-of-vinyl-records/
- https://thehustle.co/how-are-bitcoin-created/
- https://thehustle.co/how-employers-steal-billions-of-dollars-from-workers-every-year/
- https://thehustle.co/how-the-explosive-growth-in-satellites-could-impact-life-on-earth/
Here are some good resources to start exploring the world of infographics:
Practice
Now, can you pick a topic, research about it, and create an infographic?
Use Canva.com to create your infographic.
Don’t forget to blog your work and take feedback!
Here is another infographic example on Storytelling/Data:
https://www.visualcapitalist.com/data-storytelling-megatrends-infographic/
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