The drama takes us on a journey: “First make me cry, then make me laugh.” With a drama, we change our audience’s beliefs.
The DRAMA breaks our heart, then mends it.
Most presentations given as conference keynotes, sermons in church, TED talks, or told around the campfire are intended to change the audience’s beliefs to help the participants look at the world differently, to become better people, to have greater compassion or understanding.
The drama is an adventure, myth, and life lesson all rolled into one. The drama is the grand mother of all presentations! Greek myths, Hindu upanishads, African legends, and the Bible. All started as stories one person presented to another.
Historian Joseph Campbell identified a simple structure common to myths from around the world. He called this the “Hero’s Journey” and illustrated it with a single circle.

If our drama tells a truth and follows a variation of this classic structure, our audience can’t help but be moved.
The classic structure of great drama follows this simple line.

Author explains these steps with a case study in the book. Here is how the final explanation deck shaped up after applying them.

We often like to think of ourselves — especially in business — as cold, calculating fact machines. While that may sometime feel true, it never really is. So when appropriate, feel free to throw in a bit of drama to that report, explanation, or pitch It could be just the thing to help someone take their own flying leap.
Because the drama reaches into our heart, it resonates at the highest level of the truth pyramid. Which means if we hit it just right, the change we trigger can last forever.